Benefits of a Google Business Profile

4 Amazing Stats that Show the Benefits of a Google Business Profile

If you have a Google Business Profile for your business, or are thinking about starting one, you may know that it’s a comprehensive listing for all the important details about your business.

Even though it is a no-brainer for local businesses to have a Google Business Profile, many may not realize that there are many amazing benefits that come with setting up your free, easy-to-use Google Business Profile! Key marketing data about your potential customers, including when and where they searched for you, is marketing gold and helpful insight to you as a business owner.

Let’s dive into the top benefits of a Google Business Profile:

1. Overall Website and Foot Traffic to Your Business Should Increase

Having a Google Business Profile is important because it brings traffic to your business through the largest search engine in the world. This is traffic that you wouldn’t otherwise get directly to your website. Since nearly everyone uses the internet (and mainly Google) to learn about local businesses, having your little corner of the internet ready for potential customers is crucial. When you can grow your Google Business Profile audience, your website and other media channels should notice an increase in traffic as well.

Amazing Stat: According to Hootsuite, potential customers are 70% more likely to visit your business in person after finding you on Google Business Profile. (That is, of course, assuming your profile has all the necessary information and contact details filled in.) 

2. Reviews Will Help Bring in Customers

There’s nothing more valuable for a business than having good reviews, and Google Business Profile is perfect for this. Once people click on your business after finding it in a Google search, they can immediately read ratings and descriptions from real customers, giving them a better idea of what to expect from your business. So if you have a happy customer, ask them to write a review! It will really help you in the long run as the more reviews you have, the more your business will show up in searches and get you even more customers, making you the go-to local business in your industry.

Amazing Stat: Nearly everyone–about 9 out of every 10 people–checks out reviews before deciding to buy something. Use this to your advantage in your Google Business Profile!

3. Your Business Will Appear on Google Maps

Another great benefit of using GBP is that your business will show up on Google Maps when people search for your type of business in their local area. This can be especially helpful for users searching for businesses on the go and who are looking for a business like yours immediately, but also helpful for people doing initial research and “shopping around” from home (ie “near me” searches).

Once they’ve found your Google Business Profile listing, customers can then use the Maps app to find directions, visit your website, and contact you by phone or email, making it a real one-stop shop for all of your company’s important information.

Amazing Stat: In case you need more convincing, 86% of users search for businesses on Google Maps!

4. You Will Gain Valuable Customer Insights

Google Business Profile is not just a “yellow pages” listing for your business – it’s so much more! Since it’s on the Google platform, it uses their best-in-its-class analytics to help you learn more about your customer base and more than you could ever learn in-store alone. You can view stats on everything from the number of views on your profile, to how exactly people are they finding your business, and demographics, and much more. 

Amazing Stat: While your individual data will vary, 56% of user actions on Google Business Profiles listings are visits to websites. This alone is valuable and will increase your traffic, both foot and virtual, and is something you could only learn through website analytics.

In Summary,

With a Google Business Profile, you will be able to benefit from accessing many key marketing statistics and data. As an administrator and/or manager to your business’ account, you can help funnel traffic back to your website, collect reviews, appear in Google maps and local searches, and learn valuable insights to your customers. These are just a few of the benefits of a Google Business Profile and how it can bolster your business. Try it out for yourself!

If you need help creating or making your Google Business Profile better, here’s my quick guide on how to get listed on Google business.